As States Start to Reopen, Travelers Feel Safest in Their Cars

Consumers are delaying rather than canceling their 2020 travel plans, but they look much different

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

When Americans are willing to travel again, whether the specter of Covid-19 is lingering or not, they’ll be doing it by car, and not going nearly as far as they used to.

That’s according to an ongoing survey taken by the U.S. Travel Association, which has been taking biweekly polls since March 27 of 1,200 U.S. residents who travel for either business or leisure.

The results of the survey all but confirm that consumer travel sentiment is matching the expectations of the travel industry’s top leadership, who have consistently told investors that local leisure travel would signal the start of the industry’s recovery.

For now, the number of consumers who intend to travel within the next six months sits roughly at 36%.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in