As Shake-ups Continue to Hit the C-Suite, the Role of the CMO Is Most Often Rebranded

The latest hybrid with potential? Chief visionary officer

The C-suite is under constant change, and it's very likely that the CMO could be considered a chief visionary officer in the future. Getty Images

As companies struggle to keep pace with rapid changes in business, culture and consumers, they’re appointing more and more chiefs to cover what they might be missing.

Brad Grossman is the founder and CEO of Zeitguide.