As People Slowly Begin Traveling Again, Brands in That Sector Perk Up on Pinterest

Searches for car-centered trips, national parks spiked year-over-year in June

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Travel is starting to pick back up again, albeit slowly, and this is being reflected in search trends on Pinterest.

Over 850,000 people passed through U.S. airport security checkpoints Aug. 16, nearly 10 times the numbers being seen in early April, when Covid-19-related lockdown orders began to take effect, Pinterest said in a blog post, citing data from the Transportation Security Administration.

However, with the pandemic still top-of-mind, Pinterest saw an uptick in searches for car-centered vacations in June compared with the same month last year, including cross-country road trip (89%) and road trips routes (248%).

The great outdoors is also trending on the platform, with searches for lake weekend up 41% year-over-year in June, while national parks were up 60% and RV camping trips skyrocketed by 1,257%.

Some

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