As More People Shop Online, Bubble Wrap Is Surging in Popularity Again

Found in millions of packages—as well as the Guinness World Records book

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A few years ago, a video game company reached out to Sealed Air Corp. with a strange request: It wanted to license the trademarked name of Bubble Wrap for a stress-relieving app it was working on.

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This story first appeared in the July 13, 2020, issue of Adweek magazine. Click here to subscribe.