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Lyft had a major year of growth from 2017 to 2018. Now the brand has announced a new chief marketing officer, Joy Howard. She replaces Melissa Waters, who joined Lyft as vp of marketing just over two years ago. The brand did not confirm where Waters is going, or the reason for her departure.
As CMO, Howard will be responsible for maintaining Lyft’s strong momentum and growth.
As of September 2018, Lyft doubled the number of rides in the U.S.
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