As Consumers Enter a 'Scarcity Mindset,' Address Negativity Head-On

Pessimism about the economy is at an all-time high

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You can’t watch the news or get online without seeing a discussion about the economy. “Are we headed for a recession?” is typically followed by quotes from economists and talking heads discussing the indicators and what they mean.

But consumers have no doubt: We are already in a recession. A recent consumer survey from the University of Michigan showed that consumers are the most pessimistic about the economy since polling began in 1952.

If you are in marketing, what consumers believe trumps economic data.

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