Marketers Will Need to Find Opportunities to Land New Business in the Great Reset

How consumers will visit restaurants, retailers and events will change

building in an eggshell
Consumer behavior has broken down, creating the perfect environment for a great reset. Getty Images

Prior to Covid-19, no event had materially changed visitation to brick-and-mortar businesses for more than 70 years. With shelter in place nearing two months in certain states, the muscle memory of consumption (habits) in the physical world has been replaced by significant upticks in ecommerce, restaurant delivery and curbside pick-up. The CTO of Shopify, an ecommerce platform for online stores, tweeted in mid-April that they were seeing “Black Friday level traffic every day.”

David Shim is CEO of Foursquare.