As Big Business Pivots, It’s on Brands to Meet Consumer and Investor Demand

The corporate world is making promises these organizations need to keep

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Over the past 40 years, two factors—technology and Wall Street—have totally rewritten how brands are built. Both drove us to short-term, transactional marketing.

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This story first appeared in the March 16, 2020, issue of Adweek magazine. Click here to subscribe.