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DALLAS Qwest Communications has hired Legion Advertising and Arvizu Advertising and Promotions to create work targeted at Hispanics in the telecom’s 14-state local-service region, the client said.
Dallas-based Legion and Arvizu of Phoenix won the business following a review that included undisclosed contenders and del Rivero Messianu DDB in Coral Gables, Fla., which had handled work for the client since last September.
Each agency pitched for the entire business, but Qwest ultimately decided to split the integrated assignment between two agencies.
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