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Two weeks after The Martin Agency in Richmond, Va., was awarded the Aruba Tourism Authority account, that island’s Council of Ministers has reversed the decision and returned the $7-10 million business to the incumbent, Fitzgerald & Co. here.
“Fitzgerald has been an outstanding creative and strategic partner for the past three years,” said Jan Van Nes, director of the tourism authority. “While we commend The Martin Agency for their presentation and initial attention to our account, we believe the right decision for the future of Aruba is to resume our successful relationship with Fitzgerald.”
Van Nes said the switch came after pressure from the Aruba Hotel and Tourism Association and other groups.
As of late last week, officials at Martin had not heard from the client.
“As far as we know, we went down to pitch the account, we won the account and we’ve got the business,” said Martin vice chairman Kerry Feuerman.
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