Artustry Emerges In Foxwoods

The Artustry Partnership, a creative consultancy founded by veteran agency executive David Sklaver and Bob Giraldi, a commercial and music video director, is a finalist in the creative review for Foxwoods Resort Casino’s $10 million account, sources said.
Like other boutiques, Artustry is designed to provide talent without the bureaucracy of an ad agency. The third founding partner is Bill Perna, a production company executive.
Pitching Foxwoods with Artustry is The Ad Store, New York, sources said. The other contenders are Ingalls Advertising in Boston and two undisclosed shops. Artustry already lists Texaco, Chase Manhattan Bank and Trump Properties as clients.
“I was endlessly frustrated at big agencies in finding appropriate talent,” said Sklaver. “Here my hands are untied.” He left the presidency of Wells Rich Greene in 1995.
Artustry has eight full-time staffers and brings in creative talent on an ad hoc basis.
“The nice thing about Artustry is that as a freelance creative, you get things produced. A lot of times when you freelance at an agency your ideas don’t get done,” said one source.
“Sklaver and Giraldi are known entities. Their strength is their ability to bring the right talent to the table,” said Mary Moran, director of corporate advertising at Texaco, for whom the shop recently produced a corporate film. “We look at them as a good supplemental resource to [lead agency] BBDO.”
Artustry opened in New York and Los Angeles six months ago.