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One of advertising’s most prolific campaigns is getting a new jolt of life after going dormant for several years.
ESPN is resuscitating its iconic “This Is SportsCenter” campaign with the help of its new lead creative partner, Richmond, VA.-based Arts & Letters. Wieden+Kennedy produced the bulk of the 400-odd ads that began airing in the mid-1990s, but ESPN brought the campaign in-house in 2017 and discontinued it shortly afterward. The campaign will return soon, likely making a splash during the College Football Playoffs in the beginning of 2023.