Articles You’ll find this week’s edition of Mediaweek

Family Man
Steve Bornstein had it easy when he ran ESPN. Now he’s got to make the
ABC Family cable network a profitable player in Disney’s TV roster. It’ll be no layup
By Megan Larson

Scooby Doo to Sleuth Again
New version of classic cartoon series will lead Kids’ WB’s fall schedule page 4

Children’s TV
PBS Growing
Kids Audience Ratings expand, but advertisers can’t cash in

Network TV
ABC’s Lyne Eyes Changes
New prime-time chief vows to take some risks

Hispanic TV
Movies to Star For TeleFutura
American films, original series highlight new net

Market Indicators
National TV: Active
Advertisers in several categories have freed up money for January scatter, including packaged goods, telecom and movie studios. Nets are reportedly getting rates above upfront.

Net Cable: Slow
Sales execs report that first-quarter scatter money is trickling in, but at the last minute in most cases. Autos are spending, as are movie studios in advance of Hollywood awards.

Spot TV: Weak
January is slower than usual, with stations reporting minimal activity and wide-open, highly negotiable inventory. Political ad dollars are expected to start rolling in March.

Radio: Mixed
Driven by auto dealers, local activity is pacing slightly ahead of last year. The retail category remains spotty at best. Rates are negotiable, as station clusters price for share. Most buys are placed close to airdates.

Magazines: Warming
Beauty advertising in first quarter is holding its own against last year in fashion and women’s titles, as marketers expect sales of inexpensive cosmetic goods to grow despite the tight economy.