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Nike Joins the Club
By Hilary Cassidy
In an effort to expand the reach of its brand in a category where sales are flat but competition is intense, Nike Golf will herald the launch of its first line of clubs with a $35 million push that includes humorous ads, PGA Tour endorsements, demo days and direct efforts.
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Meal Melee
Heinz’s Boston Market unleashes vacation promo against a $25M effort for a new Stouffer’s line and a $35M restage for Swanson as the frozen meal segment heats up.
Ice
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