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World View The world was showered with almost $900 billion worth of marketing communications last year, according to WPP Group, and nearly half of it fell on the United States. Of that, 39 percent was in the form of conventional media advertising–almost $2 per day per person. WPP has been keeping tabs on global ‘pluggery’ and updates the record every year in its annual report; the 1996 installment just came out. The marketing communications industry’s results last year were better than average.
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