Art & Commerce: Teach Your Children

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.




Larry Chiagouris is director of the Chicago-based American Marketing Association’s Institute for Marketing Communications and Strategy.
The best way to entice young talent?
Throw them into the boiling cauldron
Advertising agencies were once a magnet for attracting the best college graduates. What’s more, these recruits would come from the best schools.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in