Art & Commerce: Sports Run Amok

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Dogfighting. Point shaving. Steroids. Doping. What the hell has happened to professional sports? And as marketers and advertisers, what can we do about it?

In the past two weeks, professional sports have been rocked by a perfect storm of credibility—shattering allegations, illegal activity and abhorrent behavior. The three most successful and high-profile leagues in North America—MLB, the NBA and the NFL—are facing issues that could severely damage their multibillion-dollar businesses.

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