Art & Commerce: Letters

Will Smaller Brands Survive the Death of the Spot?

Short films, product placement, programming for cats: As Eleftheria Parpis rightly points out in “Out of the Box” [Dec. 23-30], national advertisers are deftly finding their way around the “death of the 30-second commercial.”

Kudos to the BMWs and Cokes of the world.

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