Art & Commerce: Leaders of the Pack

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What do Steve Jobs, the visionary CEO of Apple, and Oprah Winfrey, the lovable force behind Harpo Inc., have in common? They are both leaders that personify their brands—and do it so aptly that they’ve elevated their brands to near cult status.

Although many companies have strong leaders at the helm, very few have leaders who embody the brand. Those leaders who do are precious assets, and provide a great opportunity for bringing a company’s brand to life.

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