Art & Commerce: Get a (Real) Life

When I guest teach, I urge aspiring ad wannabe’s to get a life outside the business, to be passionate about something from real life as opposed to ad life. Doesn’t matter what it is—just find something you can lose yourself in, something that reaches a place deep down and energizes your everything. Italian opera. Swimming. Mid-century modern design. The history of condoms. Street art. Steinbeck. Rescue dogs. Customized Chia pets. Whatever. You’ll be better off for it, you’ll be a more interesting person, you’ll be happier.