Art & Commerce: Dog Days

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Taco Bell feeds a growing trend in advertising
Taco Bell’s decision to part ways with TBWA\Chiat\Day may have created tremors within the ad business. But for an increasing number of Web entities, it just reaffirmed a shift in the role of advertising.
A consequence of the recent Nasdaq roller-coaster ride is that investors are now putting Internet companies under the microscope, demanding profits sooner rather than later (imagine that) and refusing to back companies that spend money without a greater return on investment.

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