Art & Commerce: Consumer Republic

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DotComGuy is taking self-endorsement to new heights
By now you may have seen the spot for the MSN Project, in which a rainbow coalition of four move into an empty house with nothing but the clothes on their backs and a connection to MSN. Armed only with a mouse, they will fill their space with all the stuff they may need or desire.
A clever concept, you say?
Well, been there, done that.
On Jan. 1, 2000, a real-life publicity hound with the adopted moniker of DotComGuy showed up in a bare suburban tract house in Dallas with nothing more than the clothes on his back and several sponsors.






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