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NEW YORKWe all lament that we can’t compete with The Street and other lucrative industries in attracting the best and the brightest talent out of the universities. While it’s true that we can’t compete with salaries, we can lure potential stars (and a diverse cross-section of them) with the excitement and intellectual stimulation that is unique to advertising. But in order to attract these students, we need to get their professors on our side.
The Advertising Educational Foundation (AEF) has an excellent initiative called the Visiting Professor Program (VPP).
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