Art & Commerce: 7 Deadly Sins

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Some friendly advice: the dos and don’ts of making a pitch
You want the work. You want the money. You want the client to pick your firm. But selecting an ad agency is a brain-draining endeavor for a client. As a client, I can’t help feeling like someone out there is lying to me; the question is, who? Here are some things you can do to improve your agency’s chances in the simplest of competitive searches:
Don’t show old work or work that isn’t relevant.

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