Art & Commerce

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‘Uh Oh’: Feud Brews Over Familiar Phrase

Do the folks at SpaghettiOs know that DDB Seattle claims a lock on the phrase, “Uh oh,” because they used it in an ad in 1997? Is their CEO, Ron Elgin, flattered when he hears, “Uh oh, better get MAACO”?

As Mr. Elgin points out [Letters, June 3], both DDB and McCann-Erickson used the phrase on behalf of a product (emergency contra ception) that both agencies handle.

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