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Merger Momentum An investment-banking boutique that specializes in merger work, AdMedia Partners helps sellers find buyers and buyers find sellers. For several years, the company has conducted a survey among senior executives within the industry to gauge the outlook for merger and acquisition activity. The latest study points to a continuation, if not an acceleration, of deal making. On average, the survey respondents expect the ad business to grow 6 percent in 1998 and their own business to rise 15 percent.
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