Art & Commerce

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.




Last Horizon The ad industry in Africa and the Middle East is tiny from an American perspective, probably in the $2-3 billion range in terms of 1996 total revenue. When analysts talk of “emerging” markets, they typically mention Asia or Latin America, not Africa. But it’s inevitable that some focus will shift in that direction as countries, most visibly South Africa, develop 21st-century economies.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in