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Growth Waves McCann-Erickson’s fearless forecaster, Bob Coen, has made it official: Advertising grew by 7 percent in 1997, a percentage point more than the economy. Up 10.5 percent, television showed the spunkiest gains among the major media. The broadcast networks could not surpass their take from 1996; that year saw national elections and a Summer Olympics held in the U.S., a dream combo for ad spending. The big jump in television came from the cable networks, whose receipts surged 22 percent.
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