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Endless Summer The TV “season,” once upon a time, began in September and ran through April. Viewers watched first-run episodes of regular series most weeks in that span, then came the summer reruns. Now, reruns are almost as likely to show up in season as out. According to the Media Group at Bozell, Jacobs, Kenyon & Eckhardt, for example, there were no reruns in October 14 years ago; last October, replays accounted for 10 percent of the major networks’ prime-time hours.
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