Art & Commerce

Keepers
All the ad stocks lost ground during the market’s recent plunge. Now, with dust (hopefully) settled, we can see how much damage shareholder wealth sustained. The answer (surprise, surprise) is it depends on which stock you held. The 52-week highs and lows for each of 11 equities, plus the Dow Jones, can serve as reference ranges; if you bought at the low and sold at the high, you’d score 100 percent. Assuming, though, that you bought at the low but sold just as this magazine went to press, how much of your ideal gain–buy lowest, sell highest–would have survived last week’s sell-off? That’s the score in the “keep-it index” column of the chart.