Art & Comerce: Procter's Gamble

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The idea of pay for performance is not new, but its adoption by P&G is groundbreaking
When Procter & Gamble announced its new agency compensation plan, shares of Saatchi & Saatchi, one of P&G’s leading ad shops and the only one that’s public, declined 12.5 percent. There are two odd things about this swoon: first, that the stock was in a position to decline to a price of 17.

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