Arrow Launches First Brand Ads

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Arrow Exterminators has been in business for 40 years, but new company research showed it lags behind Terminix and Orkin in consumer awareness.

That led Arrow, built through acquisitions of independent operators, to launch its first campaign. The client will spend an estimated $1 million on brand advertising, the cornerstone of which is a 30-second commercial that broke last week in the Atlanta market.

The spot, “Last Will,” shows limousines en route to a cemetery.

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