Arnold’s Baglivo Heads to Saatchi as N.Y. CEO

NEW YORK Mary Baglivo, president of the New York office of Havas’ Arnold since 2002, is leaving to become CEO of the crosstown office of Publicis Groupe’s Saatchi & Saatchi, a Saatchi representative confirmed.

At the same time, Saatchi is replacing New York creative chief Tod Seisser with Tony Granger, executive creative director of Saatchi’s London office. Seisser, who joined Saatchi in 1998, is leaving the agency.

Fran Kelly, president of Boston-based Arnold’s U.S. operations, said he will take over the New York office presidency from Baglivo for at least the next six to 12 months while deciding if a successor will be named.

Saatchi’s New York office has not had a single leader since 2000, when then U.S. CEO and chairman Jennifer Laing departed.

Saatchi worldwide CEO Kevin Roberts announced the hire internally on Tuesday morning, said sources. Granger and Baglivo, who also will hold the title of worldwide marketing director, will start Oct. 4.

Roberts subsequently established a management partnership of eight top executives, which over time, was whittled down to six, and then four, in early 2003. He abandoned that concept in January, naming Mike Burns and Scott Gilbert joint CEOs. Gilbert, however, resigned, setting the stage for today’s hire.