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The New York office of Havas’ Arnold has won the creative portion of the Mike’s Hard Lemonade account following a review.
The Havas-owned shop bested Omnicom units Cutwater in San Francisco and Energy BBDO in Chicago in the final round, per sources. (IPG’s Gotham, New York, also reached the finals but withdrew in December, sources said.)
Independent Amalgamated in New York was the incumbent.
Mike’s spends about $10 million annually in major measured media, sans online, per Nielsen.
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