Arnold Ups Reilly

Look for Phil Reilly, Arnold’s newly named evp, director of brand and business development, to take a highly integrated approach to luring new clients to the Havas-owned agency.

“As a person who has helped make integration work at Arnold, I look forward to enhancing our integrated thinking throughout our new-business strategy,” he said.

Reilly most recently was svp, integrated marketing director; he will retain those duties in his new post, he said. He will now also help coordinate efforts for Arnold’s main domestic offices in Boston, New York, McLean, Va., and St. Louis. Making sure the best talent from each office participates in pitches, regardless of which Arnold outpost is leading the charge, is a key priority, Reilly said.

Reilly moves into his post in January, taking over many chores from Melissa Lea, who is leaving the agency. Lea said she is considering positions both inside and outside advertising, but would not elaborate. One notable new-business post long unfilled is at Interpublic Group’s Mullen in Wenham, Mass. Lea declined to say if she has spoken with Mullen about the job; an agency rep declined comment.

The Arnold network notched some impressive wins in 2002, including Bermuda Tourism, Dunlop Tire and Boston Market. But Arnold also came up short in some high-profile pitches, such as the U.S. Postal Service, Diovan and Avaya.

Arnold’s next big test begins soon, as it works with Miami’s Crispin Porter + Bogusky to defend creative chores on American Legacy Foundation’s anti-smoking account. That pitch, led by consultancy Pile and Co., is mandated by Legacy’s charter and begins in the first quarter.