Arnold Unveils Boston Market Campaign

BOSTON Boston Market next week will unveil its first national campaign since it selected Havas’s Arnold following a review in the fall.

The work for the casual dining chain, owned by McDonald’s, introduces the tag “We’re always cooking.” TV spots show harried white-collar types getting a respite from the added pressure of preparing dinner by ordering from Boston Market.

Arnold president Fran Kelly has said the effort attempts to portray the client as a contemporary lifestyle option, rather than simply another place to eat. Spending will be $35 million, the client has said. Previous ads from Suissa Miller, Los Angeles, were tagged “Slow down.” Boston’s Arnold succeeded Suissa Miller on the account in October.