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BOSTON Boston Market next week will unveil its first national campaign since it selected Havas’s Arnold following a review in the fall.
The work for the casual dining chain, owned by McDonald’s, introduces the tag “We’re always cooking.” TV spots show harried white-collar types getting a respite from the added pressure of preparing dinner by ordering from Boston Market.
Arnold president Fran Kelly has said the effort attempts to portray the client as a contemporary lifestyle option, rather than simply another place to eat.
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