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BOSTON In a bid to expand on the services it offers clients and become more of a player in the branded-content field, Havas’ Arnold has formed an alliance with TrinityOne Worldwide, a Boston-based sports-marketing firm.
The goal, according to Arnold president Pam Hamlin, is to combine Arnold’s traditional agency creative approach with TrinityOne’s specific expertise and contacts. “We believe this venture gives us a considerable edge in this competitive market,” she said.
Lou Imbriano, TrinityOne’s CEO and a former New England Patriots executive, said the partnership would allow clients to take an integrated approach to sports marketing, rather than simply tacking sports-related promotions onto their broader campaigns.
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