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ATLANTA New print ads for BearingPoint tout the importance of objectivity. The effort from Arnold breaks this week in business and consumer publications including The Wall Street Journal, Time, Forbes and Fortune.
The work stems from research that revealed concern among Bearing Point clients about whether consultants are truly objective or simply helping sell pre-packaged solutions or hardware from other divisions, said Linda Rebrovick, chief marketing officer at BearingPoint.
Ken Umansky, president of Arnold’s McLean, Va.,
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