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NEW YORK Citizens Bank introduces three TV spots Sunday touting its seven-day branches in and around Philadelphia.
The $2 million campaign, which also includes print, outdoor and online ads, comes via Arnold in Boston, the bank’s lead agency since 2001. Television commercials retain the client’s long-standing tagline, “Not your typical bank.”
In the spots, average-looking people sing the praises of Citizens, which boasts “the most seven-day branches in Philly.” The bank has 163 seven-day locations in the Philadelphia region, while competitor Commerce Bank ranks No.
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