Arnold Shores Up McD

On Notice, Shop Tries to Stabilize $130 Mil. Biz
BOSTON–Looking to mollify jittery McDonald’s operators, Arnold Communications is adding ballast to its account management team.
Returning to the Boston agency is John Verret, who, prior to retiring in 1995, was nicknamed “Mr. McDonald’s,” owing to his years of service on the fast-food account.
Arnold has also hired Doner’s Jon Tracosas, an account executive noted for his relationship management, to succeed John Floegel as its New York office general manager.
Floegel, a former McDonald’s owner/operator, will stay on as a consultant to Tracosas and others at Arnold who work on the business.