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BOSTON Havas’ Arnold this week launches an integrated campaign for Monticello Student Loans that includes a Facebook application.
Dubbed “Priorities,” the work seeks to connect with students through traditional and new-media channels and show young people that Monticello understands their concerns in school and beyond.
A pair of TV spots, tagged “When education is priority No. 1,” shows students in real-life situations made possible with the help of a Monticello Student Loan. One spot, “Love,” shows a misguided pickup attempt of an American coed by a Latin Romeo overseas.
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