Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
UPDATE: Bud Light has released teaser clips for its Super Bowl ads from BBDO, revealing that Arnold Schwarzenegger is one of several celebrities who will surprise an "unsuspecting guy" at the center of a massive brand stunt.
Original item below:
Arnold Schwarzenegger, one of the world's top celebrities and not one prone to starring in U.S. ads, will appear in one of this year's Super Bowl spots for Bud Light.
A source today confirmed to Adweek that Schwarzenegger will be one of several A-listers featured in an "Epic Night" storyline split across two ads, a :60 and a :30, created by BBDO.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in