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If you don’t know that Ladder was founded by an eclectic group of A-listers—Arnold Schwarzenegger, LeBron James, Cindy Crawford and Lindsey Vonn—you might wonder how a supplement startup could afford the kind of ad it just dropped.
But obviously it’s a challenger brand with star power to spare, so it’s not all that surprising that one of the company’s first ads would feature Schwarzenegger and James in an odd and somewhat nonsensical playlist battle at the gym.
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