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Arnold’s latest television effort for Royal Caribbean shows that cruises can consist of more than lounging on deck chairs and sipping piña coladas.
In coming weeks, the client, based in Miami, will break a 60-second spot in markets around the nation for its Alaska luxury cruise. A 30-second version is also breaking.
Royal Caribbean spends about $40 million annually on ads.
Royal Caribbean is “trying to get people to shatter their misconception that going on cruises is only for relaxing,” according to Jay Williams, managing partner and creative director at Arnold, Boston.
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