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Preparing to enter the long-distance slugfest, Bell Atlantic is considering preliminary ideas from two roster shops on the task of positioning its latest offering, sources said.
Arnold Communications, Boston, and The Lord Group, New York, have presented some “strategic ideas and creative concepts,” said sources. However, the client has not discussed a time frame with the two shops or approved any creative concepts.
The Lord Group now handles corporate and business-to-business chores, while Arnold works primarily on product advertising.
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