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BOSTON Sign Boy, the wacky character introduced five years ago in a series of TV ads for FootJoy golf shoes and gloves, returns to the air Feb. 7 during the AT&T Pebble Beach Pro-Am on CBS.
The new effort from Havas-owned Arnold in Boston consists of five executions, including one commercial that features Sign Boy playing Incredible Technologies’ golf arcade game against his pro tour idols.
As a joint promotion, FootJoy is offering the game as a giveaway in an online FootJoy Sign Boy/Golden Tree Sweepstakes (www.footjoy.com/signboy)
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