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Arnold, the incumbent agency in CVS’ creative agency search, has withdrawn from the process.
In late January, Arnold advanced to a place within a relatively long list of finalists, including corporate sibling Havas Worldwide, BBDO, Grey, Ogilvy & Mather and Lowe Campbell Ewald, according to sources.
CVS' media spend last year was $115 million.
The search does not include CVS' media business, as WPP Group's Mindshare won that assignment around the same time CVS hired Arnold in 2010.
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