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NEW YORK In a new TV spot for Luxottica Retail’s Pearle Vision from Havas’ Arnold, a man recounts everything he has seen in his 102 years while the camera slowly pans back from a black-and-white photo of him in his glasses.
Some of the things he has seen are fire engines pulled by horses, an American flag with 45 stars and a century come and go.
The multimedia campaign, the first for the retailer from the Boston agency, positions the eye-care center as a trusted provider.
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