Arnold Opts Not to Defend Goodyear

CHICAGO Arnold has decided not to defend creative duties on Goodyear Tire & Rubber’s ad account, according to the agency.

“We’ve enjoyed working with Goodyear, and we wish them the best of luck,” according to a statement issued by the Boston agency. “Goodyear has tremendous momentum and we’re confident they will continue to be very successful in the months and years to come.”

The Akron, Ohio-based client has contracted consultant Jones Lundin Beals to handle reviews for Goodyear’s advertising creative and public relations accounts, the client confirmed.

Brian Goodall, who works in the consultancy’s New York office, will conduct the creative review, while David Beals in Chicago will handle a separate PR search, according to the company. The process is expected to conclude during the fourth quarter.

The creative incumbent, Havas’ Arnold in Boston, had been invited to defend. Havas’ Media Planning Group will retain media duties, according to the company.

Goodyear spent $80 million on domestic ads last year, but less than $25 million through June 2005, per Nielsen Monitor-Plus.

Arnold added creative without a review last May from Omnicom Group’s Goodby, Silverstein & Partners in San Francisco, and MPG picked up media from Omnicom’s PHD a few weeks later.

The installation six months ago of Joseph Viselli as marketing director at Goodyear prompted the evaluation, which would likely also include reviews of other services such as public relations and interactive chores, sources said.