Arnold N.Y. Earns Fashion Cred

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

After ramping up its beauty and fashion expertise with five hires in 2005, Arnold in New York this week reeled in two accounts: fashion company Lee Jeans and skincare line Lumene.

For the $30 million Lee account, Arnold beat out DDB and Lowe with the tagline, “Find your fit,” a reference to its new jean-fit system. (It’s still unclear whether that tag will be used.) The creative eschewed Buddy Lee’s sly young sell for a tone more suited to Lee’s mid-American department store shoppers, said ecd John Staffen, adding that the client asked only for print and TV work, but Arnold offered online, guerrilla and design components as well.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in